You've probably heard the term Search Engine Optimisation (SEO). There are those who promise to get you to the top of the Google listing and to do that will imply they will be using some ingenious and/or exclusive devices.

It is as well to remember that Google sees its mission a providing searchers with the information they are looking for. Google frowns on such practices as cloaking, hidden text, irrelevant keywords, doorway pages etc and threatens removal of websites from their listings or other penalty for websites that use such practices.

Also, you do not just have to be right at the top on a Google search to generate visitors for your website. Research shows that searchers do browse the first two or three pages - and - look in places other than Google.

Yes, your website should be optimised for search engines. Lynton Web Design believes SEO is best done as an integral part of the design and construction stage of a website, but there may be things we can do at a later stage.

But, the really important thing is that visitors find your website and that your website provides unique and relevant information.
Search engines are far from the only way of achieving that. Other things can do the job too and in many cases are better at it.

So, Lynton Web Design will help you go further than just SEO and will work with you to develop and implement a FULL website marketing strategy.